Digital influencers unite at Port Macquarie-Hastings to present it to the world

Published on : Saturday, August 12, 2017

Digital influencersSeven of Australia’s leading digital influencers have united on Port Macquarie-Hastings to offer their unique insight into the natural beauty of the place. Led by professional photographer William Patino, the group can come for Instameet and to share the beauty of the region to the world.

The Instameet adds to council’s annual tourism marketing campaigns for increasing awareness about the region and provide potential visitors more reasons to visit, stay longer and spend more, providing a great boost for the local economy. Collectively, the group has an audience of over 660,000 Instagram followers.
The group met with a number of local Instagram enthusiasts at Tacking Point lighthouse where they shared their knowledge and passion for photography.

The secret to building an Instagram audience was quality photographs, posting content at the right time and with the right words and connecting with the larger audience. A good photo requires capturing the right light in the right location. Port Macquarie-Hastings Council partnering with Destination NSW promoted the Instameet.

The group visited some of the best local spots for sunrise and sunset, including beaches, heritage sites, natural attractions, rivers and places with unique flora and fauna during their stay. These included Comboyne, Bago Bluff, the Camden Haven, Diamond Head, and Lighthouse and Town Beaches.

In 2016-17 Port Macquarie was featured in NSW’s biggest media outlets including Delicious, Country Style, The Australian, Fairfax Traveller and 2UE, through to niche and regional outlets such as Hunter Hunter and New England Home and Lifestyle.


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