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Published on : Thursday, August 3, 2017
Dinova, Inc. and Tripism, Ltd announced an integrated product and marketing partnership that will redefine how business travelers find and rate restaurants for their business dining needs. Dinova and Tripism’s partnership has initially launched as an exclusive app for their mutual client, but the partnership contemplates integrations with other joint corporate enterprise partners as well.
Dinova provides the opportunity for corporations to manage their third largest T&E expense, meals and entertainment, which has historically been an under managed spend category. Dinova’s proprietary business dining marketplace offers company employees a pre-approved preferred dining program with 14,000+ restaurant locations to choose from, and an easy-to-use app that allows travelers to find restaurant options, cuisine types, and price points for all their business dining needs.
The insights provided by the Tripism platform enable travel managers to maximize the value of corporate travel programs and improve travel provider performance. Business travel providers (hotels, restaurants, airlines, ground transportation) use Tripism to actively engage with their corporate customers and deliver benefits directly to business travelers.
Participating Dinova restaurants are now integrated directly into the Tripism app that is being accessed by company employees as they travel. Through the integration, employees can see all preferred restaurants in Dinova’s business dining marketplace, as well as rate, review, and share their business dining experience with co-workers. When employees use any preferred restaurant, both the company and the individual business traveler benefits.
Business travel has become a focal point as companies look to integrate solutions that provide the modern business traveler with easy-to-use tools that enable unique travel experiences. Food and dining are a big part of creating memorable, local, and noteworthy experiences. Solutions like this joint integration with Dinova and Tripism are crucial as companies look to create modern travel experiences that fit their corporate culture and brand, and look for new ways to engage with employees.
“The idea of converging preferred supplier programs with a consumer based experience, where personalization and convenience is a priority, is exciting and important for the modern business traveler,” says Vic Macchio, CEO and founder of Dinova. “Dining is such a huge part of the business travel experience, and we are excited to partner with Tripism to create a unique integration for one or our mutual enterprise clients. Beyond our Tripism partnership, our product roadmap is focused on new and innovative features that offer increased personalization and artificial intelligence capabilities which will further enhance the modern business travel experience.”
“Tripism is delighted to offer our users even more information on business travel dining by adding Dinova to the Tripism network”, said Adam Kerr, Tripism CEO. “Today, Tripism users share a wealth of information on dining for corporate entertainment, meetings, and personal business travel needs. This partnership adds Dinova’s highly attractive partner restaurants to the growing pool of information Tripism holds to guide business travel choices.”