Published on : Wednesday, June 13, 2018
The director of a travel and tourism conference which was held as part of the International Business Festival in Liverpool has urged companies to support the event and make sure that the sector has its voice heard.
The director Simon Greenbury said that the industry needs to rally behind the event to change the misperceptions about the sector.
Greensbury said: “At a time when the tourism industry continues to bemoan the fact that the government does not give the sector the attention it deserves, a conference at the three-week International Business Festival – backed by the department for international trade and the UK government – deserves industry attention and support. We have lobbied the festival to have a conference dedicated to an industry that provides nearly 10% of UK GDP and supports around 3.8 million jobs.
Greenbury added: “We have brought together some of the industry’s innovators and disruptors to tackle key issues impacting all sectors. Let’s show the government why tourism is so important to the UK economy and deserves a higher profile voice and influence. If we do not support each other as an industry, then we lose a little of the right to be heard.”