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Published on : Saturday, November 16, 2013
Lehigh Valley, Pa: Since Discover Lehigh Valley, Lehigh and Northampton County’s designated destination marketing organisation, was founded 29 years ago, the economic impact of tourism in the region has grown from $206 million to nearly $1.76 billion. That rise in tourism is a direct reflection of the organisation and individuals working tirelessly to promote the area and provide attractions for those from all over the country to enjoy.
These entities for tourism were honoured during Discover Lehigh Valley’s Annual Meeting, held on November 7 at The State Theatre Center for the Arts in Easton, Pa.
The Crayola Experience™ received the “Tourism Award”. This award is presented to a new or greatly expanded tourism project in Lehigh Valley.
The “Partnership Award”, which is presented to an organization whose efforts to partner with Discover Lehigh Valley have gone beyond the norm, was given to Dorney Park & Wildwater Kingdom.
“For more than 17 years, Discover Lehigh Valley has successfully partnered with Dorney Park & Wildwater Kingdom and participating hotels,” Stershic said. “Through that partnership, what we now know as our Stay & Scream packages were born.”
The third and final award of the evening, the “Zenith Award,” was presented to the American Pointer Club 2013 National Specialty event. The award is presented to the meeting with the largest attendance or impact on Lehigh Valley that was derived from a lead by Discover Lehigh Valley.
Also honoured during the Annual Meeting were those retiring from Discover Lehigh Valley’s Board of Directors.
Special recognition was given to Jim Harper, who has served on Discover Lehigh Valley’s board since 1984. Harper has represented Lehigh University and AAA Central/East Penn Region, among others. Harper has also served as the board’s Governance Committee Chair.
“Some people lead from the front and some lead through their support role,” Stershic said. “Jim did both.”