Published on : Wednesday, March 15, 2017
Hoffman York, Wisconsin based advertising agency, introduced its $3 million new campaign to attract tourists from around the world to the treasure state. Montana’s Department of Commerce for the first time in 10 years, generated datas for survey and put forward many new approaches assisting people to ‘Discover Your Montana Moment.
To quote Jenny Pelej, bureau chief of marketing for the MOTBD, ‘’ Over the last year we’ve made a lot of changes here at the Montana Office of Tourism and Business Development (MOTBD); one being restructuring internally to reflect the demands of the market. But also by finding inefficiencies within our agency structure which resulted in a new Agency of Record [Hoffman York].”
To quote Raylee Honeycutt, ‘’ the advertisements they’ve seen is also the experience that they have when they come to Montana.’’ From the beginning of March 20, new themes and ideas incorporated into the advertisements that will be displayed across webpages and magazines with special emphasis on the new targeted demographic – the highly educated people, usually with families. To quote Pelej, ‘’ with this new audience, you’re going to be seeing us in different publications than we’ve been in the past.’’