Disney helps Spirit Airlines improve its customer service

Published on : Tuesday, November 28, 2017

spiritSpirit seeks help from the Disney Institute , a subsidiary of the Walt Disney Company to change the existing reputation and train its employees to achieve success.



The airline is known for providing affordable flights , it has reported the highest profit margins in the business from bags to beverages but has also received the highest rate of complaints at the same time.



Earlier the airline has sold itself as a ‘no-frills’ airline giving passengers what they pay for. But there were complaints on lack f amenities to issues like frequently canceled flights , delayed departures and poor customer service.



Disney has been voted as the best places to work in the country had helped other companies become successful through the Disney Institute which is a Florida-based subsidiary offering professional development and leadership training for a variety of students.



The courses is expected to improve quality service, employee engagement and business excellence.


Spirit Airlines stated that almost every Spirit Flight Attendant took part in the Spirit Signature Service training. The program was developed around a common purpose and the fresh set of service standards created in partnership with the Disney Institute.



Additional training is expected to be rolled out at the airport station by next year.



As a result of the Disney Institute training there was an upward trend for the airline’s service goals. There was an 87.1 percent on-time arrival rate for October which is a higher monthly industry rankings.


BoB Fornaro, CEO of Spirit Airlines said that they listen to their guest everyday to find out how they can deliver a better travel experience with Spirit.


The operational improvement along with new technology demonstrates their commitment to deliver reliable and friendly service along with the lowest fares possible.

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