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Published on : Wednesday, June 15, 2016
DJUBO is a fast growing hotel tech company that has made its presence known in more than 150 cities in India and has over 1000 Indian hotel clients within a span of 9 months of funding. They are managing daily bookings worth 1.1 Cr every single day which amounts to approximately 1% of the entire hotel industry in India. Managing 3300 room night transactions every single day is quite a big feat as compared to some OTAs. For practically every single client they have increasing online revenue in a very short time.
In today’s Indian hotel landscape, only 20% of hotel inventory is visible online in spite of all the OTAs and Aggregators present. The biggest challenge faced by Hoteliers was that using SAAS products only gave efficiency gains in terms of time but their revenue gain was not increased. Since only 80% of hotels are utilizing either very little or no technology, more than 90,000 hotels in India are missing out on the internet and OTA bandwagon. The hotel tech products that are currently in the market today are not well equipped to solve the Indian hotelier’s major pain points, but are more focused to helping hoteliers in other developing countries.
As Tarun Gulati from DJUBO says:
“Early mentors had warned us against starting a SAAS business in the Indian SME space citing poor payment collections especially in the hospitality sector. They had wanted us to look outside India. But, we felt that the Indian hospitality industry was in need of a revamp. In order to ease the hotel industry into the online market, we came up with a 360° sales platform.”
Of the many SAAS products in the market, DJUBO’s product combines the functionality of a number of standalone products such as a Channel Manager, CRS and Booking Engine under one interface which is helping hoteliers solve problems of under exposure, overbooking and rate parity issues which otherwise wasn’t being solved by existing hotel tech. Hoteliers can make much easier online payments with the help of a Secure Payment gateway which can be accessed via a mobile app at any given time. Customers are making direct bookings on the hotel’s webpage with the help of an integrated booking engine and built in price comparison widget. All operations, sales distribution and revenue management is managed by a Central Reservation System. All these SAAS products are managed via a single dashboard.
A majority of their clients have started to engage with DJUBO as a web app but even on a smartphone. DJUBO’s support and training has helped clients become self-dependent in being able to manage their businesses 24/7. The growing user engagement shows that they are a ‘True Sales Management’ system that is being widely accepted by clients the world over.
In spite of being a young company and having less than 3% attrition rate of clients, they have learnt from their mistakes quickly. Given their huge growth and success in penetrating this very price sensitive and less savvy market within 9 months is proof of the fact that they have got the target market, product and features right. Now having solved the major problems faced by most Indian hoteliers they are also planning to launch many ground breaking products globally, like yield management, actionable big data and app based property management systems sometime soon.
Their biggest victory to date has been to give a single platform and innovative solutions to boost the hotelier’s confidence to move their entire future booking chart online. This gave hoteliers more reach and a better chance for success, both online and offline, in terms of conversion and generating higher revenue while minimizing under exposure leading to sub-optimal distribution.