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Published on : Thursday, January 28, 2016
The networking event involved 40 representatives of various international associations based in Belgium meeting and doing business with eight different destinations, including the island of Ireland, and 19 convention bureaux, including Dublin Convention Bureau and Visit Belfast.
The headquarters of more than 2,000 associations are in Brussels, making the city an important source of association conferences and business tourism for the island of Ireland. Danielle Neyts, Tourism Ireland Belgium, said: “Given that the headquarters of more than 2,000 associations are located in Brussels, it makes sense for us to proactively target this sector. These associations regularly hold conferences for thousands of delegates in different venues around the world, delivering significant economic benefits to the host country. Business tourism is an important, high yield sector and Tourism Ireland in Belgium will undertake a busy programme of promotions in 2016 to grow this type of tourism. Events like ‘Meeting Matters’ provide Tourism Ireland, and our partners from the island of Ireland, with an excellent opportunity to highlight our world-class business and conference facilities, as well as the great experiences delegates can enjoy in Ireland on the sidelines of their conference or meeting.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.
Source:- Tourism Ireland
Tags: Tourism Ireland