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Published on : Friday, May 27, 2016
The report shows that the total number of Australians taking an ocean cruise worldwide swelled by almost 15 per cent in 2015 to reach a record 1,058,781 passengers, with a 42 per cent hike in domestic cruise passenger numbers contributing significantly to the result.
The growth in cruising in Australian waters saw local passenger numbers rise by more than 80,000 to 269,915 – a result which means one in four Australian cruise passengers took a domestic ocean cruise last year.
Meanwhile the number of Australians taking an ocean cruise in Asia jumped 71.5 per cent from 55,000 in 2014 to 95,000 in 2015.
Released in Sydney, Cruise Lines International Association (CLIA) Australasia’s 2015 Australian Cruise Industry Source Market report reveals that Australia once again leads the global cruise industry in terms of market penetration, with the equivalent of 4.5 per cent of the Australian population taking a cruise last year.
The industry’s 14.6 per cent annual growth rate was the second highest recorded by an international cruise region last year, with only the emerging market of China reporting stronger growth (40.3 per cent).
The annual report, which is now focussed solely on ocean cruising in line with international CLIA reporting, shows that Australian ocean cruise passenger numbers have increased by an impressive annual average of 19.2 per cent since 2006.
The study also found that 135,000 more Australians took a cruise last year than in 2014 – one of the biggest increases on record in real terms.
Commenting on the report’s findings, CLIA Australasia Chairman Steve Odell said Australians were responding to the increasing array of cruises on offer.
“In 2015 we saw a range of new shorter coastal cruises sailing from Australian homeports and these have clearly captured the imagination of Australians, who see them as a new way to explore their nation,” Mr Odell said.
“What’s more, many of these cruises are calling at regional ports around the coastline, creating a lot of chatter and enticing more Australians to try a holiday at sea, while also injecting valuable dollars into local economies.”
Mr Odell said the expanding range of cruise options in Asia was also tempting Australians, with new itineraries available from China, Japan and Singapore in 2015.
“Whether they are on a four-day cruise to a Queensland island or a 14-day voyage exploring the exotic ports of Asia, clearly more Australians are discovering that cruising is an easy, relaxing and great value way to holiday.”
Other key findings of the 2015 Australian Cruise Industry Source Market report include:
The annual source market report is based on data received from CLIA’s cruise line members, which account for more than 95 per cent of the world’s cruise passengers.