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Published on : Sunday, July 3, 2016
VisitBritain/VisitEngland Director Patricia Yates said:
“This is an incredibly positive start to the year as we continue our #OMGB ‘Home of Amazing Moments’ campaign in the build-up to summer, encouraging people to explore more of our regions and driving tourism, and its economic benefits, across the whole of England.”
VisitEngland launched its domestic marketing campaign for 2016 to get more Brits to take a short-break at home. The campaign inspires people to share images of their own amazing holiday moments in the UK using the hashtag #OMGB, some of which are shared across VisitEngland and VisitBritain’s Twitter, Instagram and Facebook platforms.
Today’s best-ever first quarter figures come on the back of a strong 2015 for domestic holidays in England with trip volumes and spending both up by 7%.
Overall, last year domestic overnight tourism in England across all trip-purposes saw a record-breaking £19.6 billion spent and the highest number of trips since 2012.