Published on : Tuesday, August 21, 2018
Dominica is reconstructing its tourism industry after Hurricane Maria destroyed the island. When you discover Dominica, you discover yourself; this is the message to the travel world. In March 2018, Dominica announced that most tourism businesses are operational and ready to welcome visitors.
The establishment of a private sector-driven Tourism Enhancement Fund (TEF) can become the “game changer” as Dominica rebuilds its important tourism industry.
Having served as the first Chairman of St. Lucia’s TEF from 2013 to 2016, Sanovnik Destang hailed its virtues, and said that the Fund has generated more than $7 million and fueled more than 500 projects.
“Our award-winning Virtual Agricultural Clearing House program has helped generate more than $1 million annually in sales for farmers from hotels and has cost us less than $100,000 a year,” said Destang, addressing the meeting’s theme ‘Beyond Resiliency – Reigniting Our Growth Engine’.
He spoke about SLHTA’s success, which can be quantified in social and economic terms, and said that it “has helped us to successfully argue that anything that helps improve the hospitality sector’s performance can directly benefit society at large.”
Describing Dominica as “authentic and unspoiled”, he concluded: “We try to manufacture that now and you have it naturally. You are literally the last of your kind in this part of the world and a critical part of Brand Caribbean. The entire Caribbean is rooting for you and eagerly awaits your comeback – but none more than your sister island, St. Lucia.”
Dominica needs to get back to those times where tourists discovered the rich culture of the people; an enriching ecotourism experience; the physical challenge of extreme adventure and the serenity of a secluded spa retreat.
Here is what Dominica says about their nation:”Uniquely Natural. Naturally Unique. A rich tapestry of lush rainforests, rivers, and waterfalls, with volcanic wonders on land and under the sea.”