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Published on : Wednesday, June 10, 2015
With only one week until HITEC, VirtualHotel™ is reminding hoteliers with multi-property/multi-brand portfolios that they are making an unprecedented and EXCLUSIVE offer at the premier technology event June 16 to 18 at the Austin (Texas) Convention Center. Hotel groups and marketing alliances can receive — FREE — a single mobile app that showcases and promotes an entire enterprise portfolio. Called “VirtualHotel for Groups,” (available for iOS and Android) the app is being made available with no setup charges to group hoteliers who express interest at the HITEC show in Booth 123. This offer is valued at $20,000.
Aimed at brand advocates and returning guests, the “VirtualHotel for Groups” app introduces marketing efficiency for hotels and ease-of-use for the guest. There is only one app to promote; one app works for all group properties and across all channels.
Once users select a property, they are linked to a mobile brochure page. Every hotel in the group will have its own brochure page with photo gallery and location map. Users have the option to 1) book directly with the hotel from the app (reducing reliance on OTAs), 2) link to the hotel’s website, or 3) click to call the hotel or the reservations call center (phone reservations are often overlooked by technology companies). VirtualHotel for Groups integrates seamlessly with the company’s flagship VirtualHotel product so that guests can find local information and order services directly from their mobile device.
When travelers download VirtualHotel for Groups, they can select a hotel by “Region” (country, state or city), “Experience” (beach, city, dining, golf, romantic, spa, historic, etc.), or the user can simply request accommodations located “Near Me.” Because nearly 70 percent of mobile reservations are made for the same or next day, the Near Me feature will help capture potentially lost bookings. The app is fully customizable, enabling each property or brand to promote experiences that are applicable to the region and to the demographics of its loyalty customers.
“VirtualHotel now has a dual function: it serves as a group-level sales and marketing platform and transitions into a personalized customer service tool once the guest arrives on-property,” said Ed Vause, VirtualHotel director of business development. “The app encourages loyal customers to book directly with the hotel and it enables hoteliers to push promotions, such as seasonal offers and discounts, across the entire group’s customer base. This opens up a new world of direct hotel-to-guest communications and gives marketers a new vehicle to connect with guests before, during and after each stay.”