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Published on : Thursday, June 15, 2017
In order to bring Philippines closer to Italians, the Philippine Department of Tourism collaborated with Singapore Airlines along with simultaneous campaigns which cover a 2-month city tram Advertisement in the city of Milan. Besides, week-long consumer activation at the busy Rome Fiumicino Railway Station is also a part of this movement.
To quote said Gerard Panga, Tourism Attaché and Director for Northern and Southern Europe, of the Philippine Department of Tourism, ‘we wanted to create a strong impact consumer promotion, to reach a high number of potential tourists through an experiential area where people can discover more about the Philippines, our culture, nature and fun. We are proud to share this project with valued partners such as Singapore Airlines and Viaggi del Mappamondo.’
The tourism experiential zone is undoubtedly the best opportunity to connect the active Italian travelers in order to make them aware of the culture and other attractions at the same time tempt them to visit and experience Philippines to a tee!
One of the best features, world renowned Filipino flair bartender artist located in Madrid to entertain and attract the people at the booth is also there in the campaign other than and maps, consumer giveaways and virtual reality goggles.
Also, the visitors were offered mangoes and coco cocktails and sweet dried mangoes.
All the station’s video screens and billboards feature destinations, special tour package and “more fun” branding.