DOT praises hotel marketing efforts to boost up tourism

Published on : Thursday, October 11, 2018

Philippines in Boracay IslandThe Philippines carries on being at the top spot on the minds of many foreign tourists as arrivals increased by 8.5 percent to 4.85 million from January to August 2018.

In a speech in front of the guests at the Virtus Awards 2018 of the Hotel and Sales Marketing Association International (HSMA) at the Marriott Manila grand ballroom, Undersecretary for Tourism Development Planning Benito C. Bengzon stated that the country “has kept a high profile in the world of tourism. We are still among the most sought-after destinations by foreign travelers. In fact, foreign visitor arrivals to the country continue to grow by leaps and bounds.”

As South Korea continued to be the top source in terms of visitors at 1.06 million, this was somewhat lower than the 1.07 million recorded during the same time last year, data from the Department of Tourism (DOT) showed. Influencing much of the growth in foreign visitors in the initial eight months of the year was the 35.66-percent growth in Chinese tourists to 870,177. This determinedly fixed China as the second- largest source of foreign visitors during the reference period.

Bengzon said that in third place was the United States, with visitors rising by 8.2 percent to 715,050; followed by Japan at 431,779 visitors (up 6.5 percent); and Australia at 178,655 visitors (up 6.8 percent).He observed that as per the Philippine Tourism Satellite Accounts results, domestic tourism “has increased significantly over the last two years by 21.91 percent.” In 2017 domestic travelers reached 96.7 million from 79 million in 2016. “Many consider travel as a life goal, especially those receiving high disposable incomes. The working class or the young millennials are some of those who travel in and out of the country at a rate we have never seen before,” Bengzon noted.


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