Dragonair officially rebranded as Cathay Dragon in a Hong Kong launch ceremony

Published on : Tuesday, November 22, 2016

cathay-dragonDragonair has been officially rebranded as Cathay Dragon at an unveiling ceremony at the newly-named Cathay Dragon House, the airline’s headquarters in Hong Kong.


The rebranding brings the airline closer to Cathay Pacific providing customers with a more seamless travel experience across the airlines’ respective regional and international networks.


Cathay Dragon chief executive Algernon Yau said during the ceremony, “This is a momentous day in the history of Cathay Dragon and I am excited about the future of the airline and the fresh opportunities that our rebranding brings.


“As we align more closely with Cathay Pacific, new prospects will open up on multiple fronts enabling us to become stronger and thrive in this intensely competitive industry.”


The initial rebranding ceremony was announced earlier in January.


Not to be left, the airline’s customers also joined in the launch celebration at a separate event at Hong Kong International Airport. They were accompanied by Cathay Dragon pilots, cabin crew and ground staff at the specially-arranged ceremony.


From today, passengers will be greeted with the new Cathay Dragon identity at check-in desks, boarding gates and lounges across the airlines’ networks, from crew uniforms to boarding passes.


The airline’s website will become fully integrated into a single shared website with Cathay Pacific in early 2017.


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