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Published on : Tuesday, August 1, 2017
Home-based travel agencies Dream Vacations, CruiseOne and Cruises Inc., which are part of World Travel Holdings, have reimagined their book onboard incentive by launching a robust loyalty rewards program — Loyalty Cruise Perks. Customers of these brands now have the option of selecting one of four future cruise perks including credit toward a shore excursion, Resort for a Day experience, onboard credit or hotel stay.
“We recognize that acquiring a new customer costs about six to seven times more than retaining an existing one. With so many options to book travel nowadays, it is just as important if not more so, to express our gratitude and reward our loyal customers to keep them returning back to their travel agent,” said Rosemarie Reed, vice president of sales and marketing. “That is why our corporate headquarters is fully funding the new Loyalty Cruise Perks program, which enables our travel agents to give their repeat cruise customers the option of selecting a vacation benefit that fits their needs and enhances their next vacation experience. We are confident this program will be a win with customers who want more than the standard onboard credit, and appreciate being valued and recognized for their loyal business.”
Cruisers must book a cruise vacation within 30 days of returning and sail within the next 18 months to be eligible. Loyalty Cruise Perks are combinable with the cruise lines’ book onboard promotions, providing even more value to consumers.
“The new Loyalty Cruise Perks program gives us another way to reward our loyal clients, in addition to providing them with outstanding service and extensive product knowledge. This program demonstrates our desire to build ongoing relationships with our customers and handle all of their travel needs today, as well as into the future,” said Rick Tashjian, Dream Vacations franchise owner in Ashburn, Va. and co-chair of the sales & marketing committee. “Representatives from our travel agent franchise community worked closely with the corporate marketing and sales team to design this unique cruise loyalty program that meets all of our clients’ needs, and lets them choose their actual reward. We are proud that Dream Vacations and CruiseOne is the only travel agency franchise offering such a unique and robust Loyalty Program.”
The sales and marketing team takes a personalized and innovative approach to growing each individual travel agency business within the Dream Vacations, CruiseOne and Cruises Inc. network. From an engaged team of business development managers to integrating technology with marketing resources and fully-funding more than $1 million on exclusive consumer promotions and lead generation, travel agents with Dream Vacations, CruiseOne and Cruises Inc. are positioned for success. As a result, 2017 is on track to be a record-breaking year.