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Published on : Monday, December 7, 2015
The German city of Dresden is going through a steady fall in its tourism. The situation is not catastrophic says Johannes Lohmeyer, president of the tourism federation but the tourism sector which is worth a billion euros and generates 20,000 jobs in the Dresden area is surely falling behind.
Although tourists are coming and conventions are taking place but what seems to be the worry factor is that there is a decline in reservations. No effort is being spared by tour operators who are beefing their marketing to get better returns.
Bookings in Dresden have fallen by 2.3 per cent compared to the same period in 2014. Arrivals have risen in other cities. The number of German tourists, who account for over three-quarters of the total, fell by 4.2 percent.
Lohmeyer feels that it is the fault of the German Media that has considerably tarnished the reputation of the city. The Christmas season has brought some promises up for the destination and numbers are increasing since November. “A magical winter in Dresden” campaign has helped hotels to be booked fully for the weekend. So new strategies in tourism will help the city grows better in tourism hopefully in 2016.