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Published on : Saturday, November 9, 2013
Dubai’s hotels experienced a busy first nine months of the year, during this period of the year, guest numbers across all hotels and hotel apartments reached 7,941,118, a 9.8 per cent increase year-on-year.
According to the data released by Dubai’s Department of Tourism and Commerce Marketing (DTCM) on the sidelines of World Travel Market in London, show increases across hotel guests, room occupancy levels, hotel and hotel apartment revenues and average length of stay, all key factors for Dubai to achieve its Tourism Vision for 2020.
Visitors from Saudi Arabia made up the largest chunk, with more than one million visitors from the biggest GCC nation visiting Dubai in the first nine months of the year. They were followed by tourists from India, a source market for more than 630,000 visitors to Dubai during the period. Visitors from Britain, U.S., and Russia made up the remaining of the top five source markets for Dubai hotels.
Growing the span of stay has been recognized as a key driver of tourism growth in the Tourism Vision for 2020 and these results were positive with the average length of stay across hotels and hotel apartments between January and September rising 3.5 per cent year-on-year to 3.9 days. Hoteliers and hotel apartment operators experienced noteworthy growth in revenues, with total revenues for the first nine months of the year up by 17.1 per cent, reaching Dh15.33 billion. Total guest nights also recorded similarly notable rises, up 13.7 per cent to 30,874,916 from 27,163,974 in the first nine months of 2012.
A number of new hotel establishments have opened in Dubai during 2013. Including the Barjeel Heritage Guest House in Bur Dubai; Mövenpick Hotel Apartments The Square, Sofitel Dubai the Palm; Conrad Dubai; Oberoi Dubai; Anantara Dubai Palm Jumeirah Resort & Spa and, just last month, Mövenpick Hotel Jumeirah Lakes Towers Some are due to open before the end of the year, including Novotel Dubai Al Barsha; and Raviz Centerpoint in Bur Dubai.
Constantly Dubai’s primary source market, Saudi Arabia experienced the most growth once again, with visitor numbers increasing by 24.8 per cent to 1,052,353. Ranked second, India sustained to show strong increases in visitor numbers with visitors up by 15 per cent.
The results were released on the sidelines of World Travel Market, currently taking place in London where DTCM and a 70-strong delegation of partners from the Emirate’s tourism industry are promoting Dubai’s varied destination offering to international buyers. A focus of this year’s participation is Dubai’s growing reputation as a global events destination. A fact demonstrated by the calendar of events for the next six months. Which includes the 19th edition of the Dubai Shopping Festival; golf’s DP World Tour Championship and the 25th anniversary of the Omega Dubai Desert Classic; the Emirates Festival of Literature; the Emirates Airline Dubai Jazz Festival; Art Dubai; a performance residency from Cirque du Soleil; and a range of other events across the arts, culture, heritage and sport.