Published on : Thursday, July 18, 2019
Dubai has balanced dynamics for growing its tourism sector over the next decade, due to its readiness, tourism infrastructure and additional avenues for visitor growth without putting a strain on its urban landscape.
Dubai ranks at par with Beijing, Hong Kong, Munich, Osaka, Shanghai, Singapore, Tokyo and Washington DC for balanced dynamics of tourism growth by JLL and the World Travel and Tourism Council’s (WTTC) latest report, Destination 2030.
Balanced dynamics cities are often business centres with a lower share of leisure compared to business travel, but they also have a reputable tourism infrastructure and prospect for travel and tourism growth.
Dubai’s tourism department has developed a sustainability strategy to guarantee continual development of sustainable tourism, along with a Dubai Green Tourism Awards scheme.
Ross Veitch, the CEO of Wego, said that the travel and tourism industry in Dubai continues to expand with further focus on leisure and entertainment.
“As the number of millennials and Generation Z travelling for business increases, we see ‘bleisure’ as a growing trend where more people are looking at combining their business trips with leisure. Dubai’s vibrant leisure market is attracting more business travellers who are following this trend. Researches show that more than 60 per cent of business trips are extended for leisure. A key measure that cities need to take is to balance between leisure and business travelers to address the demand,” Veitch said.
Laurent Voivenel, senior vice-president for operations and development for the Middle East, Africa and India at Swiss-Belhotel International, said that besides being a leading leisure and shopping destination in the Middle East, Dubai is also a financial hub, a knowledge hub, a technology hub, a wellness hub and a centre for MICE.
“Dubai is shaping up extremely well with the development of state-of-the-art retail and hospitality projects, fabulous global airline connectivity and world-class infrastructure,” Voivenel said.
For the first five months this year, total international visitors reached 7.16 million, which is same as last year, despite stronger dirham and slowing regional economic growth. Tourists from traditional markets of India, Saudi Arabia, the UK and Russia declined but other markets compensated with higher number such as Germany, Oman, the Philippines, France and Nigeria.