Dubai Business Events holds workshop in Brazil in lead-up to Expo 2020

Published on : Wednesday, October 26, 2016

dubai-business-eventsDubai Business Events (DBE) held a workshop in Casa Panamericana, São Paulo to present the city’s attractions to Brazil and make it more attractive in the run up to Expo 2020.


Dubai will host Expo 2020, six month-long world exhibition which is regarded as the world’s premier business event.


Dubai will invest heavily in tourism until Expo 2020. Tourist-oriented investment plans include expansion of metro lines and new hotel rooms, DCE executive for MICE Accounts (Meetings, Incentives, Conferences & Exhibitions) Dinah Policarpo said in Brazil.


“We can expect lots of new things for the next there years, because Dubai is getting ready for Expo 2020,” Policarpo told the audience of agents, tour operators and journalists.


Authorities attending the workshop in São Paulo included the United Arab Emirates consul general in São Paulo Saleh Ahmed Al Suwaidi.


Some of the new sites are already up and running, such as IMG Worlds of Adventure, the world’s biggest indoor amusement park, which opened in August of this year.


October will see the launch of the Dubai Parks complex, comprising three theme parks: Motiongate, focusing on the movie industry and featuring characters from American studios; Bollywood Park, devoted to the Indian film industry; and Legoland, featuring Lego-inspired toys.


Dubai is targeting Brazil tourism market. DBE senior manager for Sales and Convention Services Karina Lance said incentive travel from Brazil to Dubai is on the rise. This is the kind of trip given as gifts or raffle prizes by corporations to staff or customers.


The workshop also featured a few less obvious attractions in Dubai, like riding a zipline in front of the Burj Khalifa, going skydiving, playing camel polo or visiting a Muslim center to chat about the local habits and culture. The best-known places include the markets or souks, 95 different malls, desert safaris and boat rides along the Dubai canal.


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