Dubai to celebrate 25th edition of the Dubai Shopping Festival (DSF) and Expo 2020

Friday, December 6, 2019

2020 promises to be a landmark year for the United Arab Emirates and specifically Dubai, as the city celebrates the milestone 25th edition of the Dubai Shopping Festival (DSF) and hosts the highly anticipated Expo 2020.

The latest edition of DSF to start on December 26, 2019 will run till February 1, 2020. It not only commemorates the launch of the global retail festival in 1996 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, but also celebrates all that the city has achieved to date, signifying a time for reflection of the glorious past, and also to increase the momentum.

Dubai’s annual calendar has an array of activations, festivals and events throughout the year, and will reach the climax with the opening of the mega Expo 2020 in October.

To quote Ahmed Al Khaja, the CEO of Dubai Festivals and Retail Establishment (DFRE), “As 2020 shapes up to be a pivotal year, we are committed to fostering synergies and ensuring ongoing collaboration amongst all stakeholders and entities to consolidate and further strengthen Dubai’s position as a global retail hub.”

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