Dubai Culture to take part in ITB Berlin

Published on : Wednesday, March 6, 2019

Dubai Culture & Arts Authority (Dubai Culture), which is the emirate’s dedicated entity for culture, arts, heritage, and literature, has announced that it will take part in ITB Berlin, the world’s largest tourism trade fair, which would be held in Berlin from this month – 6 to 10.


Dubai Culture, in association with the Department of Tourism and Commerce Marketing, will participate in the global event under the Dubai Pavilion umbrella. During this five-day event, Dubai Culture will highlight its art activities, cultural events, and heritage initiatives, as well as Dubai’s thriving art and cultural landscape to position it as one of the world’s leading cultural tourism destinations.


To quote Saeed Al Nabouda, the acting director general at Dubai Culture, “Our participation in this fair is in line with our mission to promote Dubai as a world-class creative and sustainable city for arts, culture, heritage, and literature. We will continue to work with our partners to enhance Dubai’s stand as a leading artistic, cultural, and tourism city.”


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