Dubai Festivals and Retail Establishment (DFRE) boosts shopping tourism in Dubai

Saturday, July 13, 2019

With Dubai welcoming an influx of residents and visitors over the summer months, Dubai Festivals and Retail Establishment (DFRE) is committed to growing the city’s already thriving retail economy by attracting increased shopping tourism and boosting greater consumer spending.

DFRE’s vision is to make Dubai a must-visit destination during the summer months and highlight its vast offering for multiple audiences and nationalities. With a series of eagerly-anticipated festivals and events like Dubai Summer Surprises, Ramadan and Eid in Dubai, DFRE works closely with the city’s mall groups to deliver unrivalled end-to-end experience for ensuring a robust calendar of sales, offers, events and entertainment throughout the summer.

Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), said, “Dubai is the place to be this summer, with a comprehensive itinerary of unmissable sales, world-class events and family experiences that will greatly increase consideration for Dubai as a vacation destination for global travelers this summer. The city’s retailers continue to push boundaries through innovative mall experiences and strong leisure and F&B options, helping to ensure that Dubai stays ahead of the curve and benchmarks against the top shopping destinations across the world Indeed, we are uniquely placed geographically to cater to both Western and Eastern visitors, highlighting the diverse nature of our retail offering and ability to create experiences that appeal to multiple cultures and nationalities.

We look forward to welcoming visitors to the city to enjoy an unbeatable summer in Dubai.”

One of the most vital reasons to visit Dubai during the summer months is the citywide sales offered throughout Dubai Summer Surprises, which will be having its 22nd edition and will run until 3 August 2019, bringing an exciting line-up of deals, promotions and opportunities to win.

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