Published on : Tuesday, June 26, 2018
The UAE debut of Centara is a 600-room resort with waterpark that is part of ambitious plans to double the Thai group’s 38-hotel portfolio.
It targets then rapidly expanding midscale sector and this is one of the reasons Mr. Blaiklock is confident about this hotel’s 2020entry in a marketplace that is increasingly crowded.
The location is also key-family-focused, the four-star property is on emerging Dubai destination, Deira Islands.
The global real estate firm Colliers International Mena has asserted that of January 2018 there were 82,983 hotel rooms and 24,734 serviced apartments in Dubai citing Department of Tourism and Commerce Marketing figures. And more hotels have just opened or are under construction.
The first five months witnessed Aloft – Marriott’s funky, pocket-friendly brand – add three properties to Dubai’s inventory with Al Bandar Rotana, Dubai Creek, and FLOW Hotel, Al Jadaf, arriving, while Gevora and Bulgari recently joined the luxury sector. US-based Caesars Palace will open two hotels on Bluewaters Island with W The Palm, Stella Di Mare and Mandarin Oriental also due 2018 openings.
Two more Centara properties is likely to follow it’s initial joint venture project with Deira Islands developer Nakheel.
Since it is a new destination with all the facilities that are going to be there it will be a point of difference and commercially it should be very successful feels Markland Blaikclok.
Colliers’ Filippo Sona, director – head of hotels – says about 28,000 three and four-star confirmed hotel rooms are at various stages of development.
Brands entering the Dubai market from 2018 onwards include: 25hours Hotel Dubai, Trade Centre; Yotel Hotel and Mama Shelter, in Business Bay, Hampton by Hilton Dubai Airport, Time Asma, Barsha Heights, plus RIU Resort and Austria’s Vienna House, both also bound for Deira Islands.