Thursday, April 19, 2018
The Department of Tourism and Commerce Marketing of Dubai has introduced Tourism 2.0, a blockchain-enabled marketplace that directly links prospective buyers with hotels and tour operators.
The attempt is the participation of DTCM in Dubai 10X, and will further the undertaking of the department to establish Dubai as the leading destination in terms of global travel, business and events by 2020, the authority declared in a recent statement.
As a business to business marketplace, Dubai will permit hotels and tour operators to connect directly. Tour operators by accessing hotel occupancy and room rates can provide offers and availability in an effective way to their customers.
With growth in social media channels endorsing destination travel worldwide, the tourism sector has recently witnessed a steady growth in the demand for customized travel packages which Tourism 2.0 will offer eventually.
To quote Dr Helal Saeed Al Marri, director general of DTCM, “By increasing the pace of digital transformation in the travel sector, Dubai is positioned to expand tourism by bringing innovative start-ups into the ecosystem, which will ultimately deliver value in terms of higher and faster visitor conversion, and greater GDP impact.”
He added: “As the pioneer in adopting the most secure and transparent virtualization technology in the tourism sector, we will be able to streamline booking processes and create democracy in travel for all.”
The Tourism Vision of Dubai 2020 has set up a target of greeting 20 million visitors every year by 2020. Last year, Dubai greeted 15.79 million visitors, a rise of 6.2 percent over the previous year.
Tags: dubai
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