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Published on : Monday, November 4, 2013
Air Seychelles the national airline of the Republic of Seychelles has announced that it has sponsored the Dubai One TV Channel, Out & About trip to Seychelles where they intend to stay for a week to film two television documentaries.The team of seven people from the “Out &About Show” disembarkedyesterday afternoon onboardthe Air Seychelles flight HM019, for the first time in Seychelles since the show was launched in 2004.
Out &About is one of the top three shows watched on Dubai One TV Channel, which produces 3 to 6 shows per season, and the main focus is on international must-do destinations. Being a free to air network, the show is watched by UAE’s diverse multi-cultural audiences including the local Emiratis. It has the potential to reach 365 million households in the MENA region, parts of Eastern and Sub- Saharan Africa.
Jasmine Sheth/Mehta, the producer of the show, has been longing to host a show on the Seychelles for quite some time and, through Gulf Reps Ltd, got in touch with the Embassy of the Republic of Seychelles, where one of the STB offices is based, to organize the trip.
Air Seychelles, Chief Executive Officer, Cramer Ball said: “We are extremely delighted to fly the Out & About team to Seychelles and get them to experience our unique creole warmth which Air Seychelles is known for. Air Seychelles is more and more putting emphasis on Press trips to Seychelles as we believe that we have to do more than direct advertising to market our product and destination across the world. The Dubai One TV channel is a very popular TV channel in Dubai and we are honoured to be featured on their show.It goes without saying that Out & About show will be an excellent publicity for the Seychelles islands in general, as well as Air Seychelles”.