Published on : Saturday, July 28, 2018
It is aimed at enhancing further strategic alliance and Dubai’s position as a preferred destination for Saudi visitors.
It is expected that the partnership will help in paving way for unique initiative to expand the marketing reach and visibility within Saudi Arabia.
Al Tayyar Travel Group’s Strategic Online Business Unit will be implementing the promotional strategies which is the largest home-grown digital travel company in MENA. It manages two cutting-edge online travel platforms on web mobile web and app- Almosafer and tajawal.
There will be inspirational content on Dubai’s tourism offerings that will be promoted across different communication channels. The travel platform has collaborated with Saudi-based social media influencer to develop a captivating series of videos.
Issam Kazim, chief executive, Dubai Corporation for Tourism & Commerce Marketing was pleased to form a strategic alliance with Al Tayyar Travel Group.
He said that they shared vision of positioning Dubai a chosen destination for Saudi visitors and the partnership will be supporting their mutual business goals.