Published on : Wednesday, March 20, 2019
This is partly due to competition from growing local and international hotel brands who aim to offer guests a comfortable stay along with competitive prices.
The mid-range ‘Rove’ hotel chain offers hotel rooms for the modern, value-conscious, socially-connected generation.
To quote Paul Bridger, the Corporate Director of Operations at Rove Hotels said, “Traditionally Dubai has been famous as a luxury destination. But we consider Rove to be affordable lifestyle hotels, so that you get a great price point. We offer amazing service, a really good product and you also experience the local community.”
The hospitality sector in Dubai is expected to experience strong, sustained growth over the coming years, with occupancy levels expected to reach more than 35,000,000 by the end of the year.
Dubai is the 4th most visited city in the world with 20% of its GDP coming from the tourism market.
Anne Scott, the General Manager of the newly-opened W Hotel on Dubai’s Palm is of the opinion that Dubai suits every traveler’s pocket, but hotels should provide something extra to every traveler.
After Expo 2020, which takes place next year, visitor numbers are expected to reach 25,000,000 by 2025.