Dubai sees visitor numbers go up by 2% in Q1 this year

Published on : Wednesday, May 8, 2019

In the first quarter of this year, Dubai saw visitor numbers go up by two percent, following a series of successful marketing campaigns and initiatives.


The 4.75 million international overnight visitors in the first three months of this year marks an increase from a steady 2018 performance witnessing an increase of 0.8 per cent year-on-year.


India was again the largest source market for Dubai, followed by Saudi Arabia and United Kingdom.


Dubai’s Vision 2022-25 includes a plan to become the number 1 most visited, preferred and revisited global city for both leisure and business travellers.


To quote Helal Saeed Almarri, director general, Dubai Tourism, “In this age of disruptive yet progressive technological pervasiveness impacting every sector and most dramatically, the likes of travel and hospitality, we seek to assure even greater relevance and ‘top of mind’ consideration of our modern traveller through agility, dynamic evolution and multifaceted experience delivery.”


He said that according to Dubai International Visitor Survey, which monitors audience sentiment and traveller engagement at relevant touch points across various destination pillars, 99.8% of visitors were ‘happy’ or ‘extremely happy, with a similar number expected to recommend Dubai to friends or family.


The statistics showed that the first quarter saw a 27% increase in visitors from Oman, while China saw a 13% increase due to Dubai’s ‘China Readiness’ strategy marking spike in visitors during their New Year holiday period in February. France also saw double-digit growth in visitors, going up 17% on last year.


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