Dubai shoppers to benefit from Super Sale initiative

Published on : Wednesday, May 10, 2017

Dubai shoppersGood news for all those who love to shop! Retail therapy starts early this summer in Dubai with over 5,000 brands and retailers participating in the 3-day Super Sale from 18-20 May.


This new citywide retail initiative will offer shoppers the chance to pick up amazing deals across a range of merchandise at participating outlets being organized by the Dubai Festivals and Retail Establishment (DFRE).

Saeed Mohammad Measam Al Falasi, Executive Director, Retail and Strategic Alliances, DFRE, said that during the 3-day sale program, shoppers from over 5,000 plus retailers and brands across Dubai will get incredible discounts between 30 – 90 per cent on selected merchandise.



This new initiative is part of a robust strategy for further boosting the emirate’s retail sector with regular promotional periods that benefit both retailers and shoppers.

Saeed Mohammad Measam Al Falasi further said, “With the help of our partners in the private sector, Dubai has set the highest standards in terms of brand mix and quality in the retail sector in the region, and we are happy to see leading retail groups once again extending a firm hand to ensure the success of this new retail event. The timing is perfect for shoppers, coming early in the summer and just a few days before the start of the month of Ramadan, followed by the Eid holiday period.”

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