Dubai Shopping Fest to begin from Jan 1

Published on : Thursday, December 24, 2015

Dubai Shopping FestivalIt was announced recently that the 21st annual Dubai Shopping Festival would start on the New Year’s Day and go on for 32 days. Revolving around the theme of ‘Unwrap The Exceptional’, DSF 2016 will feature more than 150 events and activities. Organisers Dubai Festivals and Retail Establishment (DFRE) said this year’s festival would have a ‘new level of splendour.’

DFRE chief executive Laila Mohammad Suhail said: “Our sequence of events, activities
and promotions are built around the festival’s 2016 tagline ‘Unwrap The Exceptional’,
which defines everything at the festival as a gift that is waiting to be uncovered and

Dubai’s luxury retail industry has recently suffered a slow-down due to falling numbers of
visitors from Russia and China. However, it is hoped this year’s festival will re-connect
with these dwindling markets.

Department of Tourism and Commerce Marketing director general Helal Almarri said:
“Dubai Shopping Festival is a highlight in the emirate’s year-round calendar of diverse
and attractive events and a key driver of tourism growth.”


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