Published on : Friday, December 29, 2017
The MICE market is growing rapidly in the Middle East, particularly in Dubai, as it remains the top-choice for business, incentives and meetings and luxury travel from the GCC.
Dubai has been at the forefront of the GCC’s Dh4.7 billion ($1.27 billion) MICE industry, and accounts for more than a quarter of the GCC MICE market, showed an earlier study conducted by Strategy& in 2015.
While the survey results indicate that popularity of Dubai has not waned, other countries in the Middle East including Egypt, Bahrain, Kuwait, Morocco and other GCC nations are gaining momentum as they develop their respective MICE and luxury travel sectors.
According to the World Travel and Tourism Council, the outbound travel expenditure from the Middle East is expected to reach $165.3 billion by 2025 – a high number when compared with the worrying statistic that suggests only 2 per cent of global exhibitions take place in the Middle East.
The survey conducted by QnA International on the global MICE industry revealed that the insights on industry trends and challenges, emerging global destinations and emerging trends and challenges within the industry.