Dubai Tourism develops new interactive training programme

Published on : Wednesday, July 11, 2018

indexDubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has developed a new interactive training programme for making sure that Dubai’s hospitality sector continues to maintain global price competitiveness, while improving the emirate’s overall occupancy levels.
The Revenue Management Workshop programme will bring together hotel revenue managers, reservation managers, sales and marketing managers for a practical session, for sharing fundamental best practices in yield management and forecasting, besides monitoring applications and tools.

The comprehensive programme is spread across 24 workshop sessions, and specializes in both research and revenue management across the hospitality and service industry.
Each session has been designed to host a maximum of 25 participants in a personalized and immersive learning environment. Trainees will be educated on key aspects of revenue management, including data analysis, optimizing and driving demand, and evaluating industry standards to set best possible pricing strategies.

There will be workshops, which will offer immediate takeaways inclusive of templates, worksheets and monitoring tools with upcoming sessions hosted throughout July and August.

H.E. Helal Saeed Almarri, director general of Dubai Tourism said about the programme, “A resilient hospitality sector that demonstrates sustainable growth is a key enabler to Dubai’s competitive tourism proposition. As such, we believe that there exists added potential for greater educational resources and professional training for members of the hotel sales, marketing, and revenue management divisions.”

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