Published on : Thursday, November 9, 2017
Dubai has maintained its strong performance throughout this year and is on track for another record year in terms of tourist volumes, as per latest data released by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism).
A total of 11.58 million international overnight visitors arrived in Dubai during the first nine months of 2017, which shows a 7.5 per cent increase over the same period last year. India grabbed the top spot on Dubai’s list of source markets for inbound tourism, with 1,478,000 Indian tourists arriving in the city between January and September.
This increase was due to the effectiveness of various innovative promotional activities driven by Dubai Tourism in the market, including highly successful influencer-led collaborations with Bollywood superstar Shah Rukh Khan. China stayed in fifth place with impressively large 49 per cent year-on-year growth, delivering 573,000 visitors in the first nine months of the year.
Saudi Arabia and the UK also retained their positions as Dubai’s second and third largest feeder markets, respectively. A total of 1,250,000 Saudis and 905,000 British travellers arrived in the emirate between January and September 2017.
With Dubai continuing to evolve and expand its offerings across all sectors, these latest figures affirm the strength of the emirate’s tourism industry as well as the growing attractiveness of Dubai as a leisure and business destination.
His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, commented: “The sustained growth ahead of the global average that we have witnessed so far this year is indicative of the positive impact yielded by our consolidated strategy across regulatory measures, promotional efforts, trade initiatives and partner programmes. Even as we continually work to ensure Dubai’s proposition remains stellar and globally competitive, drawing on the concerted cross-industry efforts of all stakeholders, our priority remains the delivery of the highest levels of visitor satisfaction. Ultimately, our aim is to make every satisfied Dubai visitor our customer for life and our strongest advocate, in order to drive not only higher repeat traffic but also acquire newer audiences most efficiently, as we strive towards our 20 million target by 2020.”
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