Dubai Tourism now focuses on mid-price family market

Published on : Saturday, July 29, 2017

Dubai TourismDubai, the emirate city has successfully recognized itself as a tourism destination of global standing!

Every year, millions of tourists and guests from Western Europe, the CIS, GCC, and northern Africa visit the city.

Majority of them visit Dubai to enjoy the luxury hotels, first-class shopping experiences, beaches and eye-catching attractions.

However, this elite class crisscrossing in flights worldwide is always keen to get surprised by ‘what is next’ in Dubai; Dubai is also interested to branch out its offering to the travelers.

Though the wealthy people around the world are always welcomed to visit the air-conditioned shopping malls and eye-popping hotels and attractions, the Dubai Department of Tourism & Commerce Marketing is energetically trying to expand the mid-price, family market as well.

To quote Issam Kazim in his brief stop in London, Dubai Tourism chief executive says: “There is a Dubai that has proved remarkably popular, featuring the Burj Al Arab, Burj Khalifa and Palm Jumeirah. But there is a lot more to the destination. Tradition is something we will be focusing on moving forward, the spice markets, the textile markets, things people can go and explore. We have small, family-run restaurants that are still owned by the same people as 40 years ago, these are the genuine attractions we are keen to show. We are stepping into the past as we move toward the future in Dubai; our culture and authenticity will come to the fore. On the heritage side of things, we are looking at the art of falconry and the stories behind that; how that traditional skill has evolved, where we can now have children able to bond with these birds, and then train them with drones.”

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