Dubai Tourism signs deal with SEERA

Published on : Wednesday, June 12, 2019

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has signed a deal with SEERA (previously known as Al Tayyar Travel Group) meet travel demand from Saudi Arabia to Dubai.

 

Under this affiliation, Dubai Tourism and Almosafer, SEERA’S consumer travel brand, will see realization of promotional opportunities.

 

Almosafer, which is Saudi Arabia’s online travel platform, will help its clients book their travel itineraries across online and offline touch points, encouraging Dubai as a top destination for Saudi travellers.

 

Last year, Almosafer recorded more than 100,000 bookings from Saudi Arabian travellers to Dubai.

 

Issam Kazim, the CEO of Dubai Tourism said, “Dubai continues to be the most popular destinations for holidaymakers from across the GCC, with Saudi Arabia remaining in second place as one of our leading source markets in Q1 2019. Our partnership with SEERA further supports our ongoing strategy to attract more visitors from the region year-on-year, with diversified packages at competitive prices.”

 

Under the contract, the brand will provide special Dubai-centric holiday packages for couples, families, individuals or business travellers.

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