Published on : Thursday, July 19, 2018
“Hala China”, a new Chinese language radio channel is taking an initiative to attract more Chinese tourists in Middle East tourism industry.
The campaign was officially launched on Sunday, with a Belt and Road initiative-themed musical shown in the Dubai Opera.
A new Chinese-language hotline and concierge service for visitors also started up this week, according to Meeras, one of the Dubai companies responsible for the campaign.
Meeras is a conglomerate which works mostly in real estate development.
Dubai is the financial center and largest city in the United Arab Emirates (UAE), also one of the most popular tourist destinations in the Middle East, with 15.8 million visitors in 2017.
The Dubai Tourism Department has launched a campaign aiming to raise that number to 20 million tourists by 2020.
A key target of the strategy is the Chinese market, which has been growing strongly in recent years. Chinese visitors to Dubai increased 41 percent to 764,000 in 2017, fueled in part by a new visa-free policy for Chinese visitors.
Many Chinese tourists are attracted to Dubai’s exotic sights. “There’s much to like about Dubai,” a young Chinese surnamed Tao who visited Dubai.
To help improve the services available to Chinese tourists, Dubai’s government and business community have sought to ensure Chinese tourists feel more comfortable in Dubai and have tried to make the travel experience as seamless as possible.
Earlier this year, the Dubai Tourism Department reached agreements with Chinese technology giants such as Alibaba, Huawei and Tencent, through which it intends to create a more convenient environment for Chinese travelers. These agreements support mobile payments, among other services.
Chinese visitors to Dubai in the first eight months of 2018 have increased more than 20 percent. The tourism attractions in Dubai appeal especially to couples and young families, who are attracted to its shopping opportunities and diverse environment.