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Published on : Tuesday, May 19, 2015
Senior officials from Dubai’s tourism and finance industry, hailed the recent Dubai Week in China event a success. The show event, which kicked off on May 8, was attended by more than 15,000 visitors, including government officials and business people.
Issam Kazim, chief executive officer of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said the feedback of the week-long tourism and culture promotion programme was very good.
“China is a very important market for us. It is important for us to present the different sides of Dubai, as a tourism hub whether as lifestyle, beach holiday, shopping or cultural destination,” said Kazim.
In 2014, the number of Chinese tourists travelling to Dubai went up by 25 percent, compared to that of the previous year.
The DCTCM aims to double the number of tourists to Dubai to 20 million per year, and Chinese visitors will play a major role in achieving these plans.
“Of the 20 offices we have around the world, four are in China: in Beijing, Shanghai, Guangzhou and Chengdu, all promoting Dubai as a tourism hub,” said Kazim.
Representatives of the Dubai international financial centre (DIFC), a government-run financial free zone, also agreed that the programme was successful.
Other participating Dubai bodies were the organising committee of the Dubai Expo 2020, state-owned Emirates Airline, the Jebel Ali Free Zone, state-owned hospitality group Jumeirah (which operated the world-famous Burj Al-Arab hotel), and Dubai’s Knowledge and Human Development Authority.