Published on : Monday, December 11, 2017
Ducati will open a 115,000 square foot theme park in North East Italy and will be called ‘The Ducati World Showcase’. It will be located within the existing Mirabilandia theme park in Emilia-Romagna region.
Ducati is taking everything way further, it will all set to have a museum , display different models from past and present eras along with roller coaster simulators, virtual reality and children’s attractions.
Alessandro Cicognani, Ducati Licensing and Corporate Partnership Director said Ducati World will give visitors a chance to live an exciting journey inside the Ducati brand.
Together with Parques Reunidos they were developing the first motorcycle themed area in an Italian amusement park while Mirabilandia’s location, at the heart of the Motor Valley is bound to add more value to the project.
Parques Reunidos CEO Fernando Eiroa said that the partnership and investment will transform Mirabilandia. It will empower the park to attract visitors from all over the world.
The strong tradition for sports and automotive will be continued by the Ducati World, it will provides an engaging and innovative experience for motorcycling fans.
He further added that he was proud to host a brand like Ducati in the park since it represents passion and adrenaline for most of the Italians.The partnership will add value for the territory where both Mirabilandia and Ducati were born.