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Published on : Friday, June 5, 2015
Dunkin’ Donuts, one of the world’s leading coffee and baked goods chains, today announced the kick-off of a sweepstakes in partnership with Liverpool FC (LFC), one of the world’s most historic and famous football clubs. The sweepstakes will give fans in Singapore the chance to score the ultimate LFC fan experience during the club’s upcoming summer Southeast Asia tour and also celebrate Dunkin’ Donuts’ wide range of delicious coffees and baked goods.
From now through June 30th, Dunkin’ Donuts guests in Singapore can earn an entry into the sweepstakes when they purchase a dozen donuts. One lucky grand prize winner will receive a trip for two to Kuala Lumpur, Malaysia with three nights hotel accommodation, two tickets to the LFC match against Malaysia XI on July 24th in Kuala Lumpur, two tickets to an LFC training session and two tickets to an exclusive meet and greet with LFC players. Additionally, entrants have the chance to win runners up prizes including custom Dunkin’ Donuts LFC scarves, $20 Dunkin’ Donuts vouchers and $10 Dunkin’ Donuts vouchers.
“As the official coffee, tea and bakery partner for LFC, we’re excited to offer our fans in Singapore the chance to win this ultimate LFC fan experience,” said Celia Ho, Field Marketing Manager, Southeast Asia, Dunkin’ Donuts. “We’re looking forward to giving a lucky Dunkin’ Donuts and LFC fan in Singapore a once-in-a-lifetime football experience when the team visits Kuala Lumpur this July.”
In 2013, Dunkin’ Brands Group, Inc. , the parent company of Dunkin’ Donuts and Baskin-Robbins, announced a multi-year marketing partnership with LFC to support global expansion of the Dunkin’ Donuts and Baskin-Robbins brands. Under the agreement, Dunkin’ Donuts is the official coffee, tea and bakery partner for LFC, and Baskin-Robbins is the official ice cream partner. The partnership is helping both Dunkin’ Brands and LFC further engage with their fans around the globe through joint promotions, digital and print advertising, and appearances during pre-season tours.