Published on : Friday, December 15, 2017
The largest duty free retailer in the Western Hemisphere and Latin America is growing
its footprint with the introduction of a new retail concept in Singapore. In mid-December 2017, the Duty Free Americas Group (DFA) will launch its first retail shop in Changi Airport, specializing in gourmet coffees from all around the world. This will expand its operations in Asia beyond its stores in Macau.
Léon Falic, President of DFA, said: “BLACK: Barista Coffee World (BCW) will be our flagship retail outlet for coffee; and Changi Airport is the perfect launch pad for this luxury franchise. We have a dedicated team who has searched across Africa, Central/South America and Asia to find the perfect bean from single estate to blended varieties. Our premium coffee will be unmatched in terms of quality and selection from the top coffee regions.
“Growth in coffee consumption is ramping up globally, including in Asia, and BCW will occupy a unique space. What is missing for consumers with exacting tastes is a luxurious opportunity to sample, select and consume coffee”, he added.
BLACK BCW will offer a myriad of unique and rare coffees plus accessories for at-home brewing.
Customers stepping into its store can enjoy a unique experience, sampling flavors from all around the world including specialties such as Jamaica Blue Mountain and Indonesia Kopi Luwak. In addition, visitors looking to buy freshly roasted coffee and other high-end brewing accessories like siphons, French press, premium Macchinetta and coffee grinders will be able to find such items conveniently at BLACK BCW. The store’s dedication to coffee will be unprecedented.
Jonathan (Yehonatan) Cohen, CEO, DFA Singapore (PANECO.COM & BLACK BCW), said: “We’re taking our expertise in operating luxury retail outlets and applying it to the boutique pre-packed coffee vertical. Singapore, and Changi Airport in particular, is the perfect location to showcase this world- class brand. The aim of BLACK is to give the discerning traveller an unparalleled consumer experience with regards to the coffee culture and expose them to a wider variety of rare coffees from all over the world.”
Ms Lim Peck Hoon, Executive Vice President of Commercial at Changi Airport Group added, “At Changi, we continually seek to introduce new and novel retail concepts that will enhance the travel experience of our passengers. We are delighted to welcome BLACK to our lineup of 400 retail and service shops. This first-ever retail concept by DFA will attract travellers with the fragrance of freshly ground coffee beans from around the world, brewed specially by its in-store baristas.”
Located at Terminal Two of Changi Airport, all transiting passengers will get to discover the aroma of Black’s unique offering, whether they are a coffee connoisseur or novice.
Source:- Changi Airport
Tags: Changi Airport