EAC promotes joint marketing tourism

Published on : Tuesday, February 21, 2017

EAC promotes joint marketing tourismGodfrey Kiwanda, the tourism state minister, is all geared up to contribute to the single entry visa program that was introduced way back in 2014. To quote Kiwanda while speaking at the Pearl of Africa tourism expo at the Sheraton Hotel on Friday, ‘’ Even though the single tourist visa is currently doing well, many tourism sellers in Europe still don’t have enough information about the East African destination. It is imperative for us to join hands.’’

In the last two years, more than 7000 tourists using single tourist visa entered this region with $700,000 (sh2.506b) revenue collection. To attract domestic and overseas travelers, Kiwanda confirmed that three different governments will work in collaboration with the private sector. He also said that the region will register all tourism businesses to guide them the way to market the place to the world.

To quote, Dr. Betty Radier, the chief executive officer of the Kenya Tourism Board, ‘’ several people in the West view Africa as one country yet it is a continent with 54 independent states. The challenge however, comes because they do not know where different countries are located and think that any instability affects the whole continent. As East Africans, we have chosen to reveal the truth by telling our story together, in order to increase the number of tourists to our lands.”


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