East Germany to invest in new marketing campaign for destination awareness

Published on : Thursday, May 14, 2015

DresdenEast German destinations are trying to raise awareness to build better trade relations and brands so that tourists can identify easily with the destinations that the country is trying to promote.


Much of the county’s attractions were lost when the country was divided but now the cities and regions are looking for domestic and international visitation.


Despite 25 years of reunification not just Saxony but Former East Germany are still not known to tourists. New destinations are not promoted and all the old destinations that are witnesses of the World War are what tourists get to visit.


Marketing happens to be the greatest challenge. The region has to invent strategies to reach out to its tourists. Most visitors are casual and do not appreciate castles and palaces.


People generally do not wish to visit any destination singly but like to combine their trips visiting two to three destinations which is something that that the marketing division of East Germany encourages.


There is too much to see in Germany. Places like Dresden or the classical city like Weimar are great sites in themselves. Watching contemporary art and music should be a part of the holiday itinerary.

It is important to draw the attention of travellers towards the vast destinations and the country has been focusing on a new campaign. The campaign will include cities and towns from the top to the bottom and tourists will notice new campaigns through different town of Germany and smaller towns will be encouraged to participate in the campaigns and showcase their products. This is going to be an effective way to bring out the assets of East Germany feel experts.

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