Easyjet looks to ‘optimise’ business travel deals

Published on : Thursday, November 21, 2013

easyjetEasyjet is to planning to “optimise” the deals it has signed with TMCs as part of its continued drive into the business travel market.


Carolyn McCall, the airline’s chief executive, said Easyjet would concentrate on making the most of the deals it has already secured with TMCs and corporates across Europe.


“We are looking at consolidation and optimisation – we have got deals with 235 TMCs and we have to get those deals to work,” said McCall as the airline revealed record annual pre-tax profits of £478 million.


“We have to optimise the deals we already have before we go off and get new deals.”


Easyjet said it currently carried around 10 million business passengers per year and had increased its share of the market by 4 percentage points in the last 12 months.


McCall added: “Within a flat business market we have grown our share – but we don’t target share, it’s all about margin and yield rather than volume. It’s a long-term ambition with business travel.”


As well as deals with TMCs and corporate clients, Easyjet has worked with the GDS owners Travelport, Amadeus and Sabre to create more effective ways of selling its fares through business travel agencies.


“It’s all about adding value and keeping it simple,” said McCall. “What we are doing with business travel is not changing our model – we would never have business class or a curtain.


“We are not complicating what we do.  We devise products that are easy to sell to that audience because it’s what they want and need.”


When asked whether Easyjet would begin offering lounge access, McCall replied:  “Our passengers don’t have time to use lounges – they are looking for wifi access rather than a glass of champagne.


“The concept of a lounge for an Easyjet passenger is very different from that of those using a platinum card on a long-haul flight to China.”


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