Edie Rodriguez joins Ponant

Published on : Monday, October 23, 2017

edieThe former Crystal Cruises chief executive  Edie Rodriguez has joined the French-owned cruise line Ponant as the brand chairman and corporate special advisor.

 

Her role will involve in increasing the brand awareness and sales growth and heading the company’s corporate headquarters teams on various projects.

 

 

Navin Sawhney, the chief executive of Ponant Americas who looks after the strategy definition and implementation and the company’s profit and loss  said, from the last couple of years Ponant had been building solid strategy for the American market and is applying means to achieve the objectives.

 

He was delighted to have Edie Rodriguez on board considering the real potential of the market.

 

Rodriguez further added that he had known  Ponant from the last 10 years as they had led the global expedition cruise industry expansion and that their ships always delivered an unmatched cruise experience.

 

 

She was happy to be a part of Ponant and was looking forward to help its brand achieving recognition and realise its growth in the USA.

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