Edmund Bartlett aims doubling the German tourists to Jamaica

Published on : Wednesday, March 15, 2017

Jamaica Tourist Board logoMinister of Tourism, Jamaica, Hon. Edmund Bartlett said while meeting with the leadership of the world’s largest tour company, TUI Group, in Berlin, Germany that the Tourism Ministry and the Jamaica Tourist Board (JTB) will be working closely with TUI for multiplying number of German tourists to Jamaica this year. Jamaica had just over 20,000 German tourists last year. Minister Bartlett has ordered JTB and key tourism officials to double that number to 50,000 German tourists by 2020.

TUI Group is the largest leisure, travel and tourism company in the world, owning travel agencies, hotels, airlines, cruise ships and retail stores along with six European airlines – the largest holiday fleet in Europe – and nine tour operators based in Europe. TUI Senior Board Director David Burling highlighted Jamaica as a “premium destination” with a rich culture and high repeat business. He urged Minister Bartlett to increase Jamaica’s hotel room count for getting more business in the coming years. Bartlett has specifically set his eyes on Germany in his effort to boost Jamaica’s tourism sector and contribute significantly towards the country’s growth and development. Bartlett and his team recently left Berlin, Germany after participating in the largest tourism tradeshow in the world, ITB Berlin and the International Hotel Investment Forum.

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