Published on : Friday, February 17, 2017
Jamaica’s Minister of Tourism, Hon. Edmund Bartlett says that execution of the five pillars of tourism growth and network will further branch out the country’s tourism offerings, create business opportunities and increase use of local goods and services within the sector. To quote minister Bartlett, “We have put together a strategy for growth that calls for five pillars which relate to new products, new markets, new investments, new partnerships and a renewal of our human capital, and we have underpinned this with the five networks to further enhance the tourism product.”
Minister Bartlett informed the diplomats that the five pillars of tourism growth and network – Gastronomy, Sports and Entertainment, Health and Wellness, Shopping, and the Knowledge economy will help to better position the sector for generating higher growth rates in both visitor arrivals and earnings. To quote minister Bartlett, “It is about using food as a greater attraction; focusing on our spas to increase our figures; positioning Jamaica to become the knowledge Mecca of the Caribbean and having more people come in to shop and attend our sports and general events.” He said that the tourism sector wishes to establish Devon House, in Kingston, as the centre of gastronomy for Jamaica. The minister said that Jamaica is well positioned to attract more visitors through gastronomy as “it has probably the most ideal mix of ethnicity and culture.” He also said that there are plans to encourage investments for big shopping malls that can attract and maintain the curiosity of visitors.