Edmund Bartlett pushes for technology in tourism

Published on : Wednesday, July 19, 2017

HM-Bartlett-and-Excellence-GroupJamaican Minister of Tourism, Edmund Bartlett is stressing on the smart tourism, by making a greater use of technology to increase the experiences.



“Smart Destination Jamaica: A Preview of the Latest Technology in Tourism” delivers that the country needs to be smart with the use of latest technology in the tourism and hospitality sector. The use of the latest technology will give the easiness while travelling and also during the time of accommodation.



“Smart Destination Jamaica: A Preview of the Latest Technology in Tourism” was a four-hour event. This event was held at the Montego Bay Convention Centre and attracted nearly 350 participants from tourism and allied sectors, which are dependent directly or indirectly on tourism.



According to a press release from the Ministry of Jamaica Tourism, the participants were given an approach how to manage the technology, which can improve the guest contentment and provide management with data-driven marketing tools by high-tech service providers HP Aruba, Avaya, Buddy, and Digicel.



Minister of Tourism Edmund Bartlett also highlighted the significance of technology as a driving force in knowledge and innovation in tourism and hospitality sector, which have been changing the way in which business models are being conducted. This travel meet was also intended to look after the use of technology, app productions for both the tourists and the travel guides.



He said that it is a bold step, by the Knowledge Network, to bring the tour operator, travel guides and the tourists together with stakeholders who are deeply interested in uniting the values the technology that will bring to help make Jamaica’s tourism remain fashionable and relevant. The Knowledge Network is chaired by Digicel Jamaica Chief Executive Officer David Butler.



The use of apps helps to benefit the tourist industry. He also referred the use of the app in agricultural sectors of Jamaica, which helps the farmers to know about the fertilisers and the funding supports. The small farmers to be able to access an app so that connectivity can be achieved anywhere in Jamaica where there is supply.



In the meantime, Chairman of the Tourism Linkages Network Adam Stewart noted that with 94 per cent of travellers requiring WiFi for the services in the area of the hotel.



The Knowledge Network is one of five networks implemented by the Ministry of Tourism in Jamaica to further expand the tourism of the place and product and secure higher yields per visitor. The other networks in tourism are gastronomy, shopping, sports, and entertainment and health and wellness.



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