Published on : Thursday, March 7, 2019
Jamaica Tourism Minister Hon. Edmund Bartlett is slated to take part in the International Tourism Bourse (ITB), in Berlin, Germany, where he is a guest speaker at the ‘International Seminar on Global Tourism’s Trends and Challenges.’
The event is organized by the Pacific Area Travel Writers Association (PATWA), which is a professional organization of travel writers which was founded in 1998. The International Seminar on Global Trends and Challenges is an annual signature event.
The seminar will see key stakeholders and global leaders in tourism.
“It is an honour for Jamaica to once again participate in this very important tradeshow. I am looking forward to engaging tourism stakeholders and investors to share best practices, and forge solutions to create a more resilient industry,” said Minister Bartlett.
ITB Berlin is the largest tourism tradeshow in the world. The event highlights hotels, tourist boards, tour operators, airlines among others related to the travel industry. It is also a great forum for establishing new customer contacts and conducting business.
ITB this year will feature a Jamaica Night event on March 7 which will highlight the county’s attractions, food and culture.
“Jamaica Night is a great marketing opportunity for us in Germany. Last year we welcomed over 34,000 stop-over visitors from that country, which is a 14.7% increase over the same period in 2017,” said the Minister.