Egypt confident about wooing Italian tourists despite travel ban from Italy

Published on : Friday, April 8, 2016

Final ETA color logoEgypt tourism is launching a campaign in Italy attracting Italian visitors to Italy in an effort to earn back its lost tourism. The campaign is being conducted online through social media platforms.



The campaign is being staged in Italy in response to the murder of the Italian PHD student Giulio Regeni. Although the case is still open and has not been concluded after two months Egypt has decided to ignore the mounting tension and regain ties with Italian tourists with hopes of winning them over.



It was revealed by Egyptian authorities that gangs posing as policemen were responsible in kidnapping and scamming foreign tourists and they were responsible in murdering the Italian student. However the Italian investigators find this formation to be baseless and inconsistent.


The ETA has taken its decision to promote itself in Italy days after Association for Italian Tourism (AITR) released a statement suspending all travel activities, packages to Italy unless Egypt is able to solve the Regeni case.



The foreign tourism minister feels that the decision of the Association for Italian Tourism (AITR) will not affect inflow of Italian tourists. He however said that the actual flow will come during summers as that are the ideal period chosen by Italians to travel. Though tourism booking from Italy to Egypt has dropped by 90 per cent after Regeni’s tortured body was found on the outskirts of Cairo. Approximately four million Egyptians work in the tourism sector, which accounts for 12.6 percent of the country’s total employment and about 12 percent of the economy. Since 2011, when Hosni Mubarak was ousted the currency has depreciated by  50 percent, from USD 36 billion to USD 16.561 billion as of last month.

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